top 5 Questions I get asked the most about Pinterest

Do you have questions about Pinterest? Are you thinking about jumping into Pinterest as yet another marketing tool for your wedding or event business, but you’re unsure for many reasons? Where to get started? How to get started? Will it work? Today, I’m answering the top five most common questions that I get from wedding and event businesses who are thinking about Pinterest, or who are very new to the Pinterest platform. So, if this is you and you are looking for helpful Pinterest advice, pay close attention today because chances are good you have these questions too.

Maybe you heard about how successful Pinterest can be in bringing your wedding or event business new clients and increasing inquiries and bookings. Maybe your current clients are telling you over and over again that they are using Pinterest to help them plan and organize their weddings. Whatever the reason, it is clear that weddings and events, and Pinterest are a perfect match. Wedding businesses have what Pinterest wants: gorgeous, inspirational content, creative ideas, and helpful advice from experts on how to plan a wedding. Pinterest has what wedding businesses want: a motivated buyer who is looking for new ideas and inspiration when it comes to planning their wedding.

Yet with all that we have to do to run our creative businesses and have a life outside of work, the online marketing required to keep up with your business can feel like a lot on the old to-do list for businesses including wedding photographers, planners, designers, caterers, rental companies, florists and many more.

Before we get started, it is worth mentioning that the advice I’m about to share is about how to use Pinterest to support your wedding or event business, as in bringing more traffic to your website or reaching a new audience of potential clients. This is not advice for how to use Pinterest to plan your events or organize your weddings or help your clients find new inspirations. There’s a big difference between the two uses and I want to make sure that we’re on the same page.

Here are the 5 most common questions that wedding businesses have about using Pinterest for your business. And, of course, answers!

Pinterest Question #1: Do I have to have a blog?

Many wedding and event businesses think that they need to have a blog and that they need to be blogging all the time to be successful on Pinterest. That is just not true. Your business does not need to have a blog to be on Pinterest.

What you need to be on Pinterest is a place to send your potential clients when they come to your website from Pinterest. You can send them to a gallery to see more pictures from a recent wedding or event. You can send them to your FAQ page for answers to their questions. There are many more pages on your website, besides your blog, that are perfect for Pinterest.

While a blog can be helpful and easy to have a place to send people coming from Pinterest when they land on your site, a blog isn’t a requirement. You don’t need a blog to be successful on Pinterest. Period.

Pinterest Question #2: What if I’m not techy? Will I be able to figure Pinterest out?

Many wedding and event pros are worried that they aren’t tech-savvy enough to be on Pinterest and to figure out yet another online platform. They feel like they don’t understand coding, SEO or websites and would rather just leave that to the experts while they focus on what they do best like taking photos at a wedding, planning events, designing invitations or flowers, or baking wedding cakes.

You do not need to be techy to be on Pinterest. There’s no coding required. If you can upload a photo to a gallery or send an email, you can be successful on Pinterest. It’s just that easy!

In fact, Pinterest's algorithm is very basic and black and white. Once you upload your photo, all you have to do is describe what is in the picture and that’s it. You don’t have to be cute or clever or spend hours writing captions.

Pinterest Question #3: Will I have to create lots of new content just for Pinterest?

I get it. Many wedding and event pros are burnt out and overworked. The thought of creating even more content for Pinterest is overwhelming. I’m here to tell you that you do not need to create a whole bunch of new content to be successful on Pinterest. You don’t have to spend hours creating funny or clever videos or spend hours curating the perfect set of images to tell the exact right brand story.

In fact, the most successful pinners on Pinterest are smartly repurposing their content from other platforms such as Instagram and TikTok. (Notice I said “smartly” repurposing their content, not just taking their Instagram Reels and dumping them on Pinterest and calling it a day. But that’s another post for another day!)

Rember what I said before about how most wedding and event businesses have what Pinterest needs. Pinterest needs your creative ideas, they need your inspiring ideas and they need your expert advice. If you work in the wedding and event industry, the chances are very high that you have more than enough content already to be successful on Pinterest just from the very fact of doing your job at weddings, parties, and events on the regular.

Pinterest Question #4: Isn’t Pinterest for recipes and home decor?

Yes, there are lots and lots of recipes and home decor ideas on Pinterest. However, there are also lots of inspiring wedding and event ideas. Just like there are lots of travel tips and financial advice and mental health hacks. At last check, there were over 240 billion pins or pieces of content or pins on Pinterest - and counting.

The bottom line is this: Pinterest is about way more than just recipes. And, thinking like that is holding your wedding and event business back from being successful on the platform.

Pinterest Question #5: Are my high-end, luxury clients on it?

Somewhere along the way in the growth of the platform, Pinterest got a bad reputation that just DIY couples were using it. Many businesses think that Pinterest is overrun with difficult clients who expect too much and don’t have the budget for what they see on Pinterest. This is completely false. Over 450 million people use Pinterest and that number is growing every day. There are all types of people on Pinterest and there are all styles of weddings and all budgets and all price points as well.

It is not true that Pinterest is just DIY couples who are looking to plan their wedding on a budget using Pinterest as their wedding planner, designer, stylist, caterer, and florist all in one. While there are DIY couples on Pinterest, there are also high-end luxury clients using the platform and mid-range priced weddings as well. As a business owner using Pinterest, it’s your job to find your ideal client on Pinterest, not the other way around. But that’s another post for another day!

So there you have it! My top 5 most common questions that I get asked all the time about Pinterest are from wedding and event pros. Do you have a question that I didn’t cover here? Let me know!

If you’re a creative small business serving the wedding and event industry - such as a wedding planner, photographer, rental company, florist, invitation designer and more - and you need help with your online marketing, content creation (aka blogging), or your Pinterest account, please send me an email at info@juliannesmith.com or check out my done-for-you and training services for wedding pros. I’d love to work with you to maximize your creativity and the overwhelm and work with the clients that you want to work with!

For more tips and advice on the wedding industry, be sure to check out past blog posts and sign up for my weekly emails where I’ll send you all kinds of wedding business education nuggets in 100 words or less!