100-ish Word Thought: Atomic Marketing

You’ve Always Been Enough

To paraphrase from the book Atomic Habits, it's not a you problem, it's a process problem. There's nothing wrong with you, or your branding, or your past clients and their questionable taste, or your photos, or your copywriting, or your designs. What you offer - as a person and a business - is more than enough. Way more. Except that if leads are down or social media has you frustrated, it's more than likely an issue with your lead attraction process. It's not what they see or experience once they get into your orbit, it's their path to your door that needs a cold hard look.

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