“From Ring to Revenue” podcast: Pinterest’s Role in Your Success in 2023
Do you serve the wedding or creative industry and are slightly confused about how to use Pinterest? But, before we get to how to use Pinterest for your wedding business on a practical level, first let’s ask ourselves, is Pinterest even right for my wedding business? If you’re unsure of how Pinterest can help your small business, I have the wedding business advice and answers to help you decide so that you can make an informed decision and then get to work - or not - on Pinterest.
To help wedding businesses such as caterers, photographers, planners, rental companies, videographers, stationery designers, florists, and more, I sat down with the wedding entrepreneur podcasters, Brittany and Phillip of ‘From Ring To Revenue’ to talk about Pinterest’s Role In Your Sucess in 2023.
There are so many options when it comes to marketing your creative small business from social media sites like Instagram and TikTok to search engine sites like Google and Pinterest. And, as a business owner, you only have so much time in the day. You simply can’t do it all and still serve your current clients and somehow manage to have a life.
You may have heard from other wedding businesses or industry peers and competitors who are getting lots of inquiries from engaged couples who are using Pinterest to plan their wedding. And, while it’s true, Pinterest can be a very successful driver of traffic to your website and a huge lead generator, especially for wedding and creative businesses, it isn’t always the right platform at the right time for every business.
If you’re on the fence about jumping into Pinterest or if you’re unsure if Pinterest will work to bring more inquiries for your wedding business, give this podcast a listen here. I argue on the podcast that before you start learning how to use Pinterest to bring in inquiries and traffic to your website, it is important to first decide if Pinterest is right for your business. I go into all of the questions that you need to ask yourself before just starting down the path to using Pinterest for your business.
If you’re a creative small business serving the wedding and event industry - such as a wedding planner, photographer, rental company, florist and more - and you need help with your online marketing, content creation (aka blogging), or your Pinterest account, please send me an email at info@juliannesmith.com or check out my done-for-you and training services for wedding pros. I’d love to work with you to maximize your creativity and the overwhelm and work with the clients that you want to work with!
For more tips and advice on the wedding industry, be sure to check out past blog posts and sign up for my weekly emails where I’ll send you all kinds of wedding business education nuggets in 100 words or less!