100-ish Word Thought: Karma Is A Vibe Like That

Hard Stop

Marketing is like a boomerang and you're in control. Not to the algorithm. You. You’ve likely heard that the phrase that you get back what you put out into the world. In theory, if you consistently only show a certain type of work or vibe, the clients who are interested in that same style will come to you. Even more so than the pictures, this rule of thumb applies to the words we use in marketing. If you use inside baseball terms or industry jargon in your marketing and communication, you'll likely attract your peers and confuse your clients. Use the words your clients use and watch as clients mysteriously find their way to you.

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