Why Wedding Rental Companies should be on Pinterest

If you’re a wedding and event rental decor company looking for new ways to reach engaged couples, or people planing parties, today’s marketing advice post is for you. Yes, if you’re wondering about new platforms and untapped ways that you can promote your rental business to engaged couples planning wedding, or corporate businesses looking to host an event, you’re in the right spot! I’m going to share a few marketing tips and advice on why wedding an event rental businesses should be using Pinterest to grow their company, and get their brand in front of more customers.

By the way, if you’re a podcast listener, be sure to check out my episode on “The Render Podcast” with strategies for rental companies who want to use Pinterest. After the episode was over, I thought I should give my rental friends a little more!

In this wedding industry education blog post, I’m going to give you three of the best reasons why rental decor companies should be using Pinterest to grow their business. Wedding industry pros can use Pinterest to reach their ideal client, whether that’s wedding planners or engaged couples, corporate companies looking to host a meeting, conference or event, or people wanting to throw a party. Pinterest can help you reach the people who need your services an rental decor - from table linens to chairs to displays - the most.

If you’re an event rental and decor company and you’re thinking about getting into Pinterest, you’re going to love these three tips for why your business should be using Pinterest…

Pinterest Is Networking

Pinterest is said to be the perfect platform for introverts because as a content creator, you don’t have to put yourself out there or show your personality. Pinterest is a search engine, it shows people what they want to see (your incredible rentals!) and doesn’t require anything but gorgeous visuals.

You can solve people’s problems and profile your offerings and services on Pinterest very effectively without having to do dances or wax poetic about your business’ “whys.” You can simply show how your rentals and goods look in a venue space and how your process works and be extremely effective on Pinterest.

Your Clients Are Using Pinterest

We’ve all heard that many couples use Pinterest to plan their wedding. And, while that’s a very (very!) important reason to use the platform, Pinterest is also really important because your fellow peers and vendors-frendors are using it too. For rental companies specifically, your business-to-business (or B2B) clients are using the platform - a lot.

Wedding planners and designers use Pinterest to organize ideas, communicate and show their vision to other team members and their clients. If your product offerings are on Pinterest they will be available for planners and designers to use and connect with your rental.

Pinterest is more than connecting directly with the clients. Being on Pinterest is a twofer for rental companies to connect with other wedding industry vendors as well.

You Have The Content

Pinterest is a visual search and discovery platform. And, what do we have lots (and lots!) of in the wedding industry? Visuals! We have gorgeous photography from real weddings and events to styled photo sessions to photos of your rental company’s products and inventory.

There is so much inspirational and helpful content to be found that most rental companies already have in their portfolio. For a rental company to be successful on Pinterest, we’re not talking about creating lots of new content and taking tons of new pictures.

Get your existing content off of your computer and onto Pinterest so that more vendors and clients and find your services. Nothing will book your products faster than a picture of your items in action at a real event in the real world. It instils trust and makes them feel better. Potential clients who are interested in your goods want to see what your products will look like in real life.

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Whew! I could talk about Pinterest and marketing in the wedding industry all day long! For more on this topic, be sure to get my specific tips for Pinterest strategies for rental companies from “The Render Podcast.”

If you’re a rental company serving the wedding and event industry and you need help with your Pinterest account, please send me an email at info@juliannesmith.com or check out my Pinterest done-for-you and training services for wedding pros. I’d love to work with you and help you to market your rental company on Pinterest.

For more tips and advice on the wedding industry, be sure to check out past blog posts and sign up for my emails. I’ll send you all kinds of wedding business education nuggets.