100-ish Word Thought: Tiny Moments

small. Smart. consistent.

Traditional marketing likes to make us think that we need hours and hours to make it work. We must give up our lives, and stop serving our clients. We must turn into some kind of magical algorithm tech wizard.

And the worst lie - the only path to success is to spend thousands of dollars to make it happen.

Impactful marketing - as in true, sustainable lead generation - happens with little, intentional, and consistent efforts. That's it.

It doesn't matter what platform or what marketing method you're using. If you focus on small, but smart actions and you do them consistently, you will see an impact.

If you find yourself down a rabbit hole, in a time suck, or stuck in a money pit, consider it a red flag to reevaluate. That marketing thing is either too big, too impulsive, or too sporadic - sometimes a combination of all three. 

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