100-ish Word Thought: Control Freak

Control Your Content

It always make me laugh when wedding pros tell me they're type A control freaks. Except when it comes to their content. They're all about the brand and controlling the image, except when they give it all up to Mark Zuckerberg and cede all control to him. If you're a service provider, your content is your single greatest asset. Consider this as your nudge in the you know what to start taking steps to control your content just like you control everything else in your business. That’s your content - for which someone paid you a lot of money - don't just give it away with no plan. No plan for longevity. No plan for efficiency. Make the most out of your content. Use it to build your business, not Mark’s. He's doing just fine.

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