100-ish Word Thought: Don’t Fix An Unbroken System

You Do You, Boo

Our natural tendency in the wedding and event industry is to fix stuff. We're nothing if not problem solvers. But, if your marketing funnels are working and you're booking clients, there's no problem to solve. It doesn't matter what the latest trend is or what you see other businesses doing on social media. What matters is what's working for you. If things aren't broken, there's nothing to fix. Your challenge is to sit with that vs. trying to solve problems that don't exist. Don't try to do what everyone else is doing, or worse, what you think you should be doing. So you're not on TikTok, but the inquires are rolling in. So you never got around to cleaning up your Pinterest, but you're all booked up. Your marketing might not be the norm and you might not be doing what everyone else is. But that's A-OK, because it's working for you...and that's all that matters. 

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