100-ish Word Thought: Fighting Challenges

RoadBlock To Breakthrough

Ever notice how a task only feels impossible when it pulls you away from what you’re great at? That’s because the real challenge isn’t the task or the thing - it’s being out of your comfort zone.

As we take on new challenges, as the world is in constant flux, as the way we do our jobs and communicate with our clients is forever changing, my challenge to your challenge is to stop fighting it.

Challenge yourself to bring yourself to the table.

Infuse your expertise into the task. Dig deep to figure out how you can do the thing, but put yourself first. If any marketing task feels overwhelming, flip the script. Show off what makes you the pro - share your expertise, tell your story, or let the work speak for itself.

When you stay in your lane and do what you do best, the “challenge” stops being a roadblock and starts being an opportunity to set yourself apart.

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