100-ish Word Thought: On Purpose With a Purpose

Yeah, But Why Tho?

Find your marketing why. Many of us know our why for our clients and business. But do you know your marketing why? Why are you on Instagram? Why are going to this conference? Why are you re-doing your website for what feels like the 100th time? What's the point? What's the end result you want? Too often, we don't understand our why before we jump right to the next shiny object that seems to be working for everyone else. Your why informs your strategies which then informs your tactics. Not the other way around. When someone comes to me for Pinterest help, my first question is always why. What do you hope to get out of your time, effort and money investment? Because, your why needs to match up with what said marketing effort can do. If they don't align, you're throwing time and money away. And who wants that!? 

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