100-ish Word Thought: The Upside of Peer Pressure

Make Good Choices

I spend a lot of time talking about doing things for the right reasons. AKA not doing certain marketing things just because it seems to be working for a competitor, or another business that may or may not even been in your industry. But, there is an upside to peer pressure. Watching what works for others is a way of allowing them to test the waters first before you dive right in. Consider it free market research. It's not always a bad thing to do what other's are doing. I just want you to like your reasons and the only reason can't be because someone else is doing it. Peer pressure can be helpful and it can guide you on your journey to making informed choices for your business. 

Click here for more wedding business thought tips in 100-ish words.

Smart thought, right? Sign up here to get free marketing advice for your wedding and event business sent right to your Inbox.