100-ish Word Thought: Repition is Reputation

Tactical Changes

As trends come and go, as ways we communicate evolve, the one thing that doesn't change is our message. You might put your message out on Reels one month and next month, it's all about the email blasts. These are all tactical changes - and they are necessary. But, they're not our whole story. Don't confuse a change in tactic with a change in message. Reminding the world (and our potential clients) who we are, what we do, who we serve - that's your message. It's necessary to not only get crystal clear on your message, but to say it often. There's an urge sometimes to change up your message because you feel like you're saying the same things over and over again. It all feels so redundant. But, if you're business is the solution to a client's problem, it isn't repetitive to them. It's the answer to their prayers. It's just what they need. 

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